Sunday, April 1, 2012

Pink Is For Girls

During 1967 Lustre-Creme launched a new advertising campaign, "Pink Is For Girls", promoting "the only pink shampoo" to the younger generation. Reading the blurbs on these ads just makes me want some for myself - I imagine it to smell so good!


Kathy Jackson, 1967

Pink Is For Girls

That's why Lustre-Creme is pink. Because it's made just for girls. Lustre-Creme has gentleness guys just wouldn't understand. It's so gentle, you can shampoo every day and still scoot around with soft, touchable hair. Hair that whispers of Lustre-Creme's delightful "pink" fragrance, too. Pink, creamy Lustre-Creme. It's the one shampoo made just for girls. Because pink is just for girls. You're a girl, aren't you?


Linda Gauche, 1968.

Pink Is For Girls

And only Lustre-Creme is pink. Because it's made just for girls. If you don't believe it, just breathe in Lustre-Creme's pink fragrance. It's a little too delicate for anyone but a girl! Now shampoo with Lustre-Creme and feel how truly soft your hair can be. So soft, it says "touch me." And he will!


Linda Gauche, 1968


1968

Pink Is For Girls

That's why Lustre-Creme is pink. Because it's made just for girls. So it makes sweet music with any girl's hair. Lustre-Creme leaves your hair soft, silky, oh so touchable. It's a great way for any girl to wash that right guy into her hair. And once he gets there, he'll notice that we have a delightful "pink" fragrance, too.


Marianne Nestor, 1968

Pink Is For Girls

That's why girls like Lustre-Creme. It's the only pink shampoo. Pink says we're rich, so rich your whole head becomes one great swirl of whipped-cream lather. Pink says we leave hair soft, and inviting to touch. And should a certain someone get too close, he'll notice that we have a delightful "pink" fragrance, too.


Marianne Nestor, 1968.


1968

Only Lustre-Creme has the new Flip 'n Tip Spout.

You just flip up the spout, tip the unbreakable bottle, then squeeze out the rich shampoo that whips into creamy castles in your hair. It's that easy! No more cap-twisting! No need to shake the bottle! No need to worry about bottles breaking either! Try Lustre-Creme - the only shampoo with the new Flip 'n Tip Spout.

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(Images: 1. 2. 3. 4. 5. 6. 7. )

1 comment:

  1. oh this vintage ad is so cute! i defintely would buy it hihi
    love and kiss,mary

    ReplyDelete